Many on the net may be aware of the force that is John Cow. He’s been blogging for many years, and offering a lot of expertise. One of my favourite free Ebooks out there is John Cow’s Building a Business NOT a Blog eBook.

Did I mention it’s free? Oh yeah, it is. And at 134 pages of on-the-spot information, there’s no excuses for you not going and getting it. The book is the outcome of a blogging competition between John Cow and Gary Conn. The competition attempts were documented on the blogs, and have since become this eBook, available through JohnCow.com.

From goal setting, to making a commitment to working a blog as a business, the Building a Business NOT a Blog book must go down as a blogger’s bible out there. The book is huge in content, including everything from planning for why you want a business blog, to setting up the correct affiliations, using systems like clickbank, aweber, feedburner, wordpress; and techniques for on-page optimisation, promotion, and of course - the ever-present task of keyword identifications, research and usage on the page. Much is applicable to an eBook writing business also, of course.

As a newbie into all of this from a business sense, this eBook is a fundamental arsenel to my own knowledge and what I need to do here, and it’s also a very good example of the kind of eBook which I would like to be involved in writing in the future myself. The book style is fun, with the expected cartoonish graphics which make the John Cow site itself such a fun visit, and it has a good contents page, and resource links at the back.

And, did I mention - it’s Free!

To get your copy of Building a Business NOT a Blog eBook, go here.

Technorati Tags: blog, business, john cow, recommended