EBooks come in a wide range of formats and types. Combining one or two of these will provide you with some additional add-on products and enhance your marketing opportunities. In this article I will discuss the various formats - from Electronic (exe) programs to PDF eBooks, and the various types of Ebooks - based primarily on content and page-sizes.

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I’ve heard a lot about this ebook around the web. For many high profile marketing gurus, this eBook about eBooks appears to be the recommended choice. However, as a starter in all of this, I obviously had to think around the price - Desperate Buyers Only sells for $77. That’s it. There’s no reduction, it’s not an ebook which you see peppered over the internet, and available for various prices or in those huge ebook packages which come with reseller rites either. It doesn’t even come with another free ebook thrown in, or some bonus info products or mailing list signups. You can only get Desperate Buyers Only from the one place, and at the one price. It comes with a 30 minute teleconsultation with the author only.

It’s not necessarily defined just towards eBooks either - DBO provides equally appropriate information towards a new Blogger looking at niche markets or other info products. It’s a How To Book for Ebooks, Info Products and Web Businesses. Still, the price seemed a bit daunting for me initially given the page quantity and my own budget. Could it be worth it in content, I wondered?

So, if I were to take this whole thing seriously, and keep away from where many thousands of others have fallen, I knew that I needed to invest in my own education and learning towards the entire ebook industry. So today I found that $77 and downloaded the ebook itself.

Written in 2006 by Alexis Dawes, Desperate Buyers Only contains over 90 pages of sense. There are other websites, blogs, reports, eBooks, mail lists and people saying the same thing, but this ebook is convincing, and rings true to the soul of any wannabe eBook writer like myself who realises just how saturated the internet is with eBooks out there, many on the same few topics. And many not making their writers the riches that the great Ebook Dream told them it would.

The book stopped me at Page 7 with the following -

How to Choose Topics That Attract Buyers Like Bee’s to Honey - (It has NOTHING to
do with “Doing What You Love”)

Online infopreneurs fail for 3 main reasons–

1) They focus on general topics.
2) They focus on so-called ‘hot’ niche topics.
3) They follow the all-time favorite, and frequently quoted, adage, “Do
what you love and the money will follow.

Do I agree whole-heartedly with what Alexis says? Hmm, I’m of the “Do What I Love” school. Being a wannabe writer first and foremost, I want to enjoy what I write about (and possibly live in the distant hope that somebody else might to?). Alexis also maintains an opportunistic slant on choosing topics. She favours writing about anything that has a desperation around it - and not sticking to the one or two niches where you might become an expert at. This initially may grate against those sensitive writers like myself.

But then, I happen to have lived virtually in a hobby community for many years, and in which I could easily write eBooks for, with a lot of love, knowledge and passion. But would I have any hope of selling them to that community? Nope, not on your life! My hobby is full of community boards, women and websites which not only expect to get their information free, but also has hundreds of volunteers across the world working on those boards and blogsites who are giving away that information for free, and who are doing it for no pay also. Now, that’s love, but not exactly a profitable topic for me to spend my time writing for, and expecting a buyer to somehow materialise from the niche when they can find out all they want for free.

My example above would have Alexis explaining this as the difference between an interest (or want) and a genuine and desperate need for information. And that’s a difference which will, well, make all the difference in finding the correct topic.

The premise of Desperate Buyers Only is therefore to give anyone who needs to locate a profitable topic for their eBooks the tools to do so. This is obviously centred around locating topics which are so sought after by desperate buyers out there willing to whip out their credit cards as soon as you give them the product. And those buyers know how to find it also. Alexis’ methodology goes roughly like this (for “audience”, you can also substitute “topic”)-

1. Choose an Audience - the section has 13 different types of audience bases listed (and most of them you have probably heard of all over the net).
2. Find the websites for your chosen audience - where do they hang out. DBO suggests methods of how to outsource this. Personally, I’d prefer to know what they’re talking about, so that I do…
3. Study the audience habits and terminology. Steps 2 and 3 are about the Who, What, When, Where and How of your topic.
4. Isolate the audience’s most pressing problems - what questions keep popping up for them.
5. Understand the psychology around those problems - what pains (niches) are they feeling
6. The Dealbreaker - methods to work out if potential buyers are searching for a solution to these problems.This is more than following standard traffic-driving marketing guff, it’s understanding how people go about searching for their own solutions.
7. Assess the competition - this sounds a bit obvious, but Alexis gives us methods to differentiate our product from that of any competitive product.

The Book itself is broken into sections, and I very much enjoyed the writing style within. Alexis writes creatively, and provides some interesting stories and personal examples which personifies the entire thing. She doesn’t pull punches however, including details which makes it obvious that this isn’t a get-rich-quick promise. The eBook acknowledges that choosing the right topic, researching this, and writing it is hard work, as is the marketing needed to allow your targeted audience to find your product. Alexis also gives details on how much marketing money she spends to earn the income she does get from her best-selling reports. And she packages all of this information into a succinct and reasonably small package (at 99 pages) with only four main sections.

The list above comes from the first section on choosing a topic. Other sections are listed in my own words below -

Choosing a Topic
Quick Content Creation - some simple methods for writing short quick reports
Taking on Competitors - an excellent section on how to create great sales letters
Websites - and generating traffic

The Sales letter / copywriting section in Desperate Buyers Only is good enough to have sold me the book in itself. As my own first venture into the thick of internet marketing and into a world with terminology I have little knowledge about, I had a few strange ideas (and abject dislikings) for those sales letter pages I constantly come across on the internet. Alexis’ Five Point Fish Hook, describing in no uncertain terms how to annihilate the competition, began to frighten me - until I saw the same details become an exciting sales letter - and one which would entice me personally (as your pathological reluctant viewer of such webpages).

Each section ends in some defined actions. The book itself would work well as a workbook for students, and gives copious details and methods in everything from the sales letter copywriting I spoke about earlier, to keyword searching, and affiliate marketing. Page 93 is a tabulated checklist which can be printed out when working through the selection of topics for a winning and successful info product. There are plenty of other websites and books out there dealing with the same areas, but having everything so detailed and packaged into common sense means this book is a winner for me.

I will re-read this ebook often, I am sure. Although the whole emphasis on making money from desperate buyers is a little off-putting to my own naive thinkings, I still understand that the information inside contains workable methods for my own writings and marketing. I have a fresh understanding from this eBook over how to find topics (even within my own passionate niches where I would ideally love to write for) and topics which will be profitable for me to spend time and energy within. The author has introduced me to methods which will allow me to get to know my potential customers, and build an expert reputation with them.

For my first Review on a product advising on eBooks, I am surprised to find that I’ve purchased a keeper and one I would definitely recommend to anyone wanting to write and publish eBooks. Desperate Buyers Only gives you the tools to find the topics within the something you love, or other desperate markets, and locate areas where buyers are willing to spend money on your problem-solvers for them.

The book should be read by beginners in the field before they go out and write that eBook (blog, or other information product) they always had in them, then come crashing down because they can’t make money out of it. But it has also received good reviews from experienced infopreneurs and internet marketers out there on the web.

This eBook should be on all of our reference library e-shelves, and is a genuine go-to Report for your collections. Without any doubt I will be referring to Desperate Buyers Only often. It won’t just gather pixel-dust on the hard-drive.

Recommended reading : Desperate Buyers Only (5 out of 5)

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I’ve recently read a lot about creating eBooks which sell successfully and profitably for the writer. A key towards all of this – certainly for me, is writing about something you know about, and are therefore enthusiastic about.

Here is a checklist to ensure success in writing and publishing eBooks which have a better and planned opportunity in selling well. I intend following most of these steps myself, and providing detailed information on each area as I progress through on writing each of my own ebooks.

This checklist is referring to eBooks as Informational Products – references and guides of information. The subject of eBooks as fictional works is different matter not dealt with in this checklist. And choosing a niche and topic which will sell well is not dealt with within this checklist either. That’s a very big subject in itself.

41 Point Checklist for Creating eBooks to Sell

What to Write Your eBook About

1. Write about Something You Know About - a special hobby, your day job experience, local organisations you’re involved with, or working knowledge in some area of interest. Your passion and knowledge (even if newly developed) should show for this topic. The key to a successful eBook is in having REAL and QUALITY CONTENT.
2. Write eBooks to Solve Others’ Problems - a little bit of research time (niches, keyword searches, forum and online group reading - called lurking) will pay you dividends in selecting areas where you know you can provide an information product WHICH OTHERS WILL SEEK OUT.
3. Write eBooks to Provide Quick Information – for many topics out there, there are copious physical books written, and available within two-three days from online book retailers. eBooks have an advantage over these, due to the fact that they are available instantly by download and on demand when someone really wants to know something quickly. But to leverage this advantage over a physical reference book, your eBook should provide exactly the information someone would need – and quickly, or information in a format and of a quality which will build the reputation of your own information products.
4. Use What’s Already Available - if you can not come up with a full eBook by writing this yourself, it is quite feasible to compile your eBook using the freely available articles published out there on the web. Compile your eBook using these, remembering to leave as-is the author notes and links, and the written content of each article. Introduce your own comments and thoughts to the composition. Or use excerpts from others with attribution to them (seek permission first).
5. Research the topic thoroughly. Seek out other websites, books, pamphlets and industry experts on the subject. Compile a file of research and thoughts before starting to plan your initial write. You may want to keep this as a physical file, in a dedicated ringbinder or filing system, or in electronic files as you generate ideas. There is nothing to stop you from compiling a growing pile of research material for any eBook you may be thinking about, well in advance of actually starting to write it. Add to this research file as soon as you locate more interesting material as you browse the web or read materials. Use this material as a basis for your own thoughts and ideas – and ultimately your own content.
6. Research the direct competition. If there are other eBooks available on the topic you have set your heart (and expertise) upon, then purchase / download these and take a look at the competition. What aspects of that book don’t work for you? What could you do better? What areas could do with more detailed information for you to fill the gap with? Could similar information be formatted in a more usable or readable way? Ultimately, what information could you provide as a unique selling point (UPS) for your own Ebook?
7. Package from Your Archived Content - This works well if you already have a website or blog with a large amount of content on the subject. Offer your readers an Ebook of a whole year of the content from your site. Quite a few well-read sites offer such eBook packages. Examples can be found on the blog, Zen Habits, and the Top 10 blog, Boing Boing (which offers five years worth of content as a blog birthday-anniversary gift). Magazines often do something similar in producing their own magazine content in a yearly PDF format on CD-Rom. EBooks in this way, are sought after as a means to return to quality information without having to search through a website (or series of articles) trying to find what you are after. Ensure you index and content your eBook archival collection for easy searchability, and consider offering additional special content as an incentive to delve into the eBook itself.

How to Create and Write Your eBook

1. Plan your eBook –
   1. Outline the subjects and topics for your info product, before writing it. Put together a detailed outline, using the research pile of content ideas you gathered beforehand and continue to build as you write.
   2. Provide a project plan if necessary (this may keep you on target to meet each milestone). Start planning in your ebook format, distribution channels, pricing and marketing / promotional work into the plan.
   3. The outline and other plans can be kept in a file, electronically, or perhaps as a journal.
   4. Use lists and documents, with reminders to keep you on track for the tasks needed.
2. Design your Ebook - from writing topics, to how it will look and feel. What other content will the ebook include? - graphics, videos or other multi-media within or externally, sidebars, hint-sheets, forewords, introductions.
   1. Use images sparingly as this increases the file size of the eBook.
   2. Create a style for your ebook which is clean and simple, with links to the major sections of your ebook.
3. Write your Ebook - draft and redraft. Schedule the writing tasks (and redrafts) into your daily To-Do lists.
4. Have Your Writing Critiqued by Enlisting the Help of Others. Have somebody else critique your eBook for content and writing style (preferably someone with a need or interest in the information- and not a family member unless they are prepared to be honest rather than always kind). At this point have them look for content issues, writing style, grammatical errors, structural errors, but keep away from anything such as design. Firstly, content is king.
5. Decide on your Ebook name or title - you may have decided on this at the start, but sometimes during the writing and designing process, the subject may change, and you may need a different title.
6. Include Meta Data - Authorship contact address / emails, website links, and copywrite / legal details.
7. Include Table of Contents, Index, Glossary, and Additional Content such as Directory or Resources Listing.
8. Decide Upon the Security Measures for the Ebook - you don’t want to see the contents of your eBook spread across the web as pirated copies or as somebody else’s work. Various compilers and PDF converters can provide encryption or password protection. However you will also have to consider the distribution method for the eBook itself, and whether you want one overall password, or a password for each individual customer download.
9. Compile as an Exe or Provide as PDF - decide on whether the completed eBook will be compiled as a stand-alone executable, or whether it will be published as a PDF document. Both have their pros and cons.
10. Have your eBook in its final form critiqued or reviewed for content, design, structure, and as a package. If necessary, edit with changes required.

How to Publish and Sell Your Ebook

1. Establish where and how the eBook will be distributed - research the eBook seller websites, pricing, payment methods, setting up your own website or subscription sub-domain. Once decided, add the details to your eBook Plans for distribution.
2. Write a marketing / promotional blurb for your eBook - a simple paragraph introducing the features, benefits and unique selling point of your eBook.
3. Publish your eBook - to relevant ebook sites, or your own site. If this is to be a paid-for eBook then consider providing it from a dedicated and separate section for members-only access from within your website. This could be on a sub-domain from your main one.
4. Establish your own website tactics – Sales Offer Letter pages, Squeeze pages, various marketing opportunities.
5. Establish the Ordering and Payment processes on site (yours or other sites).
6. Using Autoresponders and Email Addresses - for free eBooks in particular, consider gathering email addresses for the provision of your Free eBook link to download. You can then use an autoresponder to continue to send out additional information to those who have given their e-address, and continue to sell to them with other products. Thank them for downloading your eBook product and seek questions or testimonials from your customers.
7. Do Not Underprice your eBook - depending on pages etc, do not be tempted to underprice your ebook for the sake of a quick sale.
8. Implement your eBook Promotional / Marketing Plan - you may be considering giving away your first eBook as a draw for your next, or providing additional info products as sellers. You may want to advertise the eBook availability via your own website or others, ezines, eBook directories, eBook library sites, via forums etc. Do not Over Promote and Spam however. Your eBook should sell itself because it is written on a subject others need and the writing and content is seen as valuable.
9. Viral Distribution - Encourage the Passing On of Your eBook- If your eBook is a free giveaway product for the purposes of promotion, encourage it to be passed on (provided the format isn’t changed). Your reader should be welcome to promote it through their website, give it away as a free gift from there, offer it in newsletters and as additional info products, thus providing more exposure for your other offerings.
10. Encourage Affiliations - If your eBook is successful as a seller, and you want to continue its growth, consider offering an affiliate programme for others to promote the eBook with an affiliation link to your eBook from their own websites. They will make a certain percentage of the purchase cost. Look into how to setup such an affiliate program.

Follow-On and Enhancing Info Products for Your eBook

1. Enhance your eBook Product - many eBooks also offer audio or video content to the deal, often available on the eBook’s own website. You might consider a newsletter for subscribers also. Or access to a resource directory to enhance the information. Some of this might be freely provided on the website. Some may be …
2. Develop Follow-On Info Products - start developing these as soon as possible after starting writing your first eBook. What additional info products will your eBook buyers / readers seek out? The above example of an enhanced (and maintained) resource directory or subscription service may be one or two ideas for follow-up products. Another might be a Beginner’s eBook with an Advanced eBook as a follow-up. Or a paid-for course on advanced subjects.
   • One point here, however – I’ve personally seen people try to provide follow-on products by simply splitting out a large eBook into say, three smaller eBooks. The first will be free, with the second and third chapters having an expectation that I pay for them. For me, that’s annoying and rarely works – it’s important to not look like you’re just after my money by providing an inferior product at the start which relies on follow-on products to make sense of the whole thing. Don’t treat me as a mug, is all I am saying. I will rarely purchase those follow-on eBooks if the first is unusable as it is.
3. Seek Testimonials for your eBook - as the eBook (and supporting / follow-on products) begins to sell, readers will offer testimonials for your products, hopefully unsolicited. Collect these and ask permission to use in your marketing materials, on your website and possibly add into the eBook on the next edition. If no forthcoming testimonials come unrequested, then send out an email to your customers asking for these.
4. Lace Your Products - as you develop new eBooks, remember to add information about each of these to the back of each eBook (and info product). This will provide additional advertising and revenue for you. Ensure you link to the purchase link for each eBook laced into your products in this way.
5. Offer Co- or Re-Branding - for additional exposure (and possibly revenue), consider allowing others to co-brand or re-brand the eBook with their own logo and URL. Some eBook Compilers allow this as a feature.
6. Offer Advertising within your eBook - if your site is considerably well-trafficked, and the eBook a sales success, then you may be able to accept paid advertising within the eBook itself. Ensure that this doesn’t impact the eBook structure and perceived quality however, and that the advertising is complementary to your information product’s topic and style.

Keeping Ahead of the Game

1. Understand the eBook and Info Product Industry. Hang out at industry blogs and websites. Network. Setup RSS feeds from news from the industry into a Feed Reader (such as Google Reader) and ensure you keep abreast of the changes in the industry to meet changing demands from consumers. Keep a resource list of must-go websites, new sites, and internet marketing sites as a personal resource. There are also a lot of good (and not so good) books available on creating and selling eBooks available through booksellers such as Amazon. One example is eBook Secrets Exposed which is currently being read and will be reviewed on this site. And of course, the Juiced On Ebooks site is intended to provide as much information as possible on this industry, so keep this site bookmarked also.
2. Keep a Watchout for New Info Products and Competition. Many companies and individuals think creating eBooks and other Info Products is a doddle - and easy money resultantly. This is no longer the case, with many eBooks saturating the market. Once again, your eBooks will sell if there is a market need for them, if you promote them successfully so that the market customer can find your book, and if the content is superior to that of your competition. It’s about quality but your competitors can provide a source of additional ideas for you and your own eBooks in the future also. And they’re certainly helpful to allow you to spot other market trends and movements for you to plug a hole in.
3. Understand the Statistics – it has been found that the majority of people who download an eBook rarely read them, or not past the first few pages at least. EBooks litter everyone’s hard-drives. Human beings like to collect and eBooks are easily collectable. This should not be a concern for you, if your eBooks are still selling – but understand these statistics when building plans for new eBooks and seeking testimonials and additional sales from your customer-base.
4. Keep Your Knowledge Up-to-Date. And therefore your eBooks. Something which sold a couple of years ago may have been outdated with movements in the industry. As an expert author, keep your own knowledge up to date, and consider updating the eBook to a newer edition also. Offer this to previous customers (a great promotional exercise).
5. Keep Your Products Technology-Relevant. The choice of whether you provide your eBooks in PDF or compiled exe format should be looked at as technology continues to (as always) develop. Currently there is more and more work being put into eBook reader portable devices such as Amazon’s Kindle or competing products. There are hints of larger format reading devices which will provide commuters with the ability to read downloadable daily newspapers, their fictional novels – and why not a nicely formatted info-product like your offerings? Keep ahead of the game on available technology.
6. Don’t stop. Start your research and ideas pile for new eBooks as soon as possible. Start your planning and outlining, having two ebooks on the go at one time. This gives you variety, often some creative motivation and inspiration, and a continuing and growing set of info products for your eBook writing career.

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